“I am joy, I am youth, I am freedom” said Peter Pan.

And so a the next phase of the long-standing commitment to Gen Z was born – giving young people the summer of their lives in 2023. We put on free parties across Europe to give young people some of their youth back after a shocker of a time. We celebrated it with a film that reimagined Peter Pan as the story of a bunch of kids who escape through various metaphorical windows and go on one hell of a night out. Which is basically what happens in the book.

This headline is probably one of the truest things I’ve ever written and marks me out as an excellent partner to strategists!