Direct Line’s brand position is as the ‘Fixers’ in the insurance category. We were charged with developing an idea to take the idea of the ultimate fix – to prevent accidents before they happen. We worked with TRL to develop a responsive road crossing to eliminate blind spots, emergency situations and to tackle ‘smombies’ on the pavement. We launched on TV and online with 3 x 20s and retargeted with 6s, but fuck all that. Here’s the sexy 40″ cinema version…

And here’s a bit more detail on how we did it…