Anyone can write in a deck ‘.. and we’ll partner with Spotify to blah blah” but not many pull it off. Very proud of the Lifesaving Beats partnership we initiated with the British Heart Foundation to show the next generation it’s not just ‘Stayin’ Alive’ that you can do CPR to.

Lifesaving Beats platform draws down from the Spotify api to let users discover which of their favourite songs have the perfect rhythm to learn CPR to (which is between 100-120bpm) and then takes them to the BHF training tool. to learn.

A socially driven mechanic with zero media spend, we then engaged artists to them them their songs had a lifesaving beat, with Anne Marie, the 1975, Becky Hill, Hot Chip, Calum Scott and many more engaging with the campaign.