In 2025 John Lewis celebrated 100 years of their price promise Never Knowingly undersold. An iconic line that is embedded in British culture. We made a film to commemorate the role John Lewis has played in a century of British life. 

Captured by Kim Gehrig, Narrated by Mike Skinner, covering ‘Beat Goes On’… A Tableau of 100 years. 100 people. In 100 seconds.