Having led the winning pitch in the summer of 2018, myself and my team set about bringing Betway’s new brand ambassador “The Hunch” to life. Working with the legends Ole and Pontus at Traktor, we found our man and set about making him do some bonkers (but actually quite strategic) stuff. Including throwing javelins at a dart board and wearing a shorts-suit with football boots.


We also launched the first dedicated Responsible Gambling spot in the UK…

We also gave them a full brand refresh and developed a tool-kit of templates to use across the business.

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